Make innovation
[ ]
with industry.



We connect startups with leading automotive and industrial companies to develop, test and implement new technologies through real pilot projects.


























/ Two sides of one platform.
One goal: technology in action./
Build with industry.
Meet automotive decision-makers, develop a pilot in a real business environment and present the results to the wider ecosystem.
Explore the programFind and test technology.
Discover relevant startups, work together through structured pilots and connect across the partner network.
Explore partnership/ What startups can do here./

Reach decision-makers
Meet the relevant contacts and key decision-makers inside industry-leading companies — without being redirected through corporate hierarchies or losing momentum between leads.

Build a real pilot
Evaluate and develop your technology in a real-world environment with an established partner, working toward a production-ready implementation or a longer-term investment.

Show what works
Present the work to a global community of decision-makers, innovators, entrepreneurs, politicians and investors — including the opportunity to showcase results at EXPO.
/ Ten years of pilots.
Numbers, not pitches./
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Active Partners
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Startups Accelerated
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Pilot Projects Realized
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Virtual Events Hosted


Ottopia x T-Systems
Ottopia Technologies develops and provides a platform that enables remote humans to guide vehicles in a way that is safe, reliable, scalable, and cyber-secure. Ottopia and T-Systems showed a first product demonstration at EXPO Day, remotely driving a car in Tel Aviv all the way from Stuttgart.

/ Technology that made it onto the road./
A selection of pilot projects that started as a deep dive and ended in a working implementation with one of our partners.




































/ 29 active partners from
mobility, production, enterprise./
Daimler, Plug and Play, the University of Stuttgart and ARENA2036 as founding partners, together with anchor partners such as DXC, Porsche, ZF, Motherson, T-Systems and Bosch.
See how partners participate

























/ The people behind
STARTUP AUTOBAHN./
Innovation managers, venture analysts and program leads from our partner companies and from Plug and Play Germany.
Meet the full team
Sascha Karimpour
Partner at Plug and Play Germany GmbH

Theodora Preda
Ventures Director at Plug and Play Germany GmbH

Peter Froeschle
Managing Director at ARENA2036

Jacklin Leiser
Head of Startups & Business Innovation at Mercedes-Benz

Sebastian Tietz
Director Startup Collaboration at Bosch

Alexander Brem
Endowed Chaired Professor & Institute Director at University of Stuttgart
/Questions,
answered directly./
International startups building relevant hardware or software for mobility, production, enterprise technology and adjacent industries can apply throughout the year.